West Elm engaged the Maesa Group for help in expanding its beauty and home fragrance range. The new line features a hand and body wash, hand and body lotion, as well as a candle, diffuser and room spray.

The personal care items stay in tune with the home products by employing clear cylindrical bottles made from PETG. Packaging wise, both the room spray and diffuser utilize glass bottles that showcase a squat structure with a small one-pass silkscreen logo.

The Maesa Group was responsible for the product and package development as well as turnkey supply.